Elevate Your Ad Campaigns with Haards
When consumers step out of their homes, businesses have an opportunity to infuse their brands into the daily lives of customers. Think of the last time you were outside and off your mobile device; how many adverts did you come across that you could not simply skip? Out-of-home (OOH) advertising, or outdoor advertising, is advertising shown to consumers outside their homes. This traditional type of advertising connects businesses to customers through billboards, street fixtures, and wallscapes. They come across these ads naturally, on their way to work, walking, or sitting at a park.
Over the years, out-of-home advertising has continued to evolve from what it used to be—static images on billboards, signage, and posters- to digital media, which allows businesses to engage more with their audience and express themselves through ads. A wave of modernization and technology has swept over this traditional industry, giving birth to the digitalization of out-of-home media. This phenomenon added the "digital" to out-of-home and birthed the digital-out-of-home (DOOH) advertising industry. The digital-out-of-home advertising industry introduced novel concepts such as digital screens and dynamic digital signages. So, while you may have previously seen a static image on a billboard, now, brands now use innovative video and other interactive advertising options in their outdoor advertising more than ever.
Although out-of-home media has successfully proven itself as a viable branch of advertising that has successfully scaled nationwide advertising campaigns through high-volume impressions and creating emotional connections between consumers and businesses, it is also plagued with numerous challenges and limitations. Out-of-home media's limitations range from the inability to track audience metrics, such as reach, impressions, and conversions, to an increasing failure to grab attention in a fast-paced world.
Digital out-of-home media offers solutions to these limitations. Effective DOOH adverts can grab the attention of a large number of people. Pepsi's bus shelter augmented reality ad is a great example. Pepsi installed a digital screen at a London bus shelter to interact with people waiting for their buses. It was an exciting and memorable experience for everyone who came across it. Indeed, this cannot be compared to a poster ad advertising the same product. Or, consider Samsung's interactive ad, which drew in passersby by offering them a song recommendation or a story when they placed their phone close to the ad.
What Haards Offers
If you are considering adding digital out-of-home media to your marketing strategy, Haards is the best option for elevating your brand. Haards is a digital out-of-home advertising company that leverages the strengths of out-of-home media and the technological innovation behind digital out-of-home media. Haards allows advertisers to engage with their audience outside their mobile devices through digital screens in familiar places like spas, gyms, supermarkets, and salons.
Simply put, Haards works by a three-party network that includes an advertiser, a partner, and a consumer. Partners are businesses and individuals who have digital screens and have shown the capacity to deliver quality traffic to meet the needs of advertisers. For example, a barbershop with a digital screen could partner with Haards to show ads to customers who walk in. The advertiser intending to reap the full-scale benefits of Haards' novel technology would agree to a media buying arrangement with Haards to show their ads in their preferred locations where their target audience will most likely see them. Consumers are people who experience these engaging adverts while going about their day.
This network system ensures that ads are served to the right people at the right time and place. Advertisers do not need to wonder where their audience is when they see the ads or whether it is the right time to show them this ad because they are confident of the audience they are catering to.
Haards delivers real-time advertising that is not intrusive and not expensive. For as little as $50, a variety of people can be exposed to your brand while shopping at the supermarket, in a taxi, or at their favorite restaurant.
Haards also provides precise location-based advertising to the most relevant target audiences. Advertisers have an array of locations where their ads can be displayed and can make decisions based on the target audience and where the audience will be. Let's use the example of the partner barbershop from earlier. If a business wants to advertise hair products for men, they can be confident that men who care for their hair will be at a barbershop. This information elevates the quality of the location targeting used when setting up the ad. With Haards, you can preempt where your audience will be and then meet them there.
In conclusion, consider the unparalleled benefits of digital out-of-home media to your business, including audience engagement, precise targeting, and enhanced ROI. Get started with Haards and unlock the full potential of your marketing campaigns.