Everything You Need to Know About Haards

Welcome! Can you tell I’m excited to have you here? You have stumbled upon a wealth of knowledge on the best advertising tool you will ever need to scale your business. Haards specializes in positioning brands directly in front of their target audience. We anticipate where your customers will be and make you a part of their day—as easy as Sunday morning.

I’m sure you have a plethora of questions. Don’t worry. I am your sage, ready to guide you through all you need to know about Haards. So, strap in, and let’s get started.

• Is there a way to measure the effectiveness of my adverts on the platform?
  
  Probably with a measuring tape. Just kidding. While a measuring tape is a great measurement tool for some things, with Haards, you have all the analytics tools you need to track the performance of your ads. Our analytics reports provide valuable insights to optimize your ads, like the number of people who view your ads, the demographics of viewers, and real-time analytics of what you spend.
  
• What is the primary focus of your platform?
  
  It's interesting that you would ask that because that’s why we are here. It’s not rocket science. We simply want to display your business/brand to the most valuable audience. Haards specializes in network advertising through the use of digital billboards. This means that we connect advertisers who want to display their ads to an audience with partners who own digital screens that are visible to the advertiser's target audience.
  
• What’s the verification process for?
  
  The verification process is so easy that it can be done in your sleep (although we do not recommend that). It ensures you are not downloading the app and viewing ads in your sitting room. Trust us—people do this, but we trust you won’t. However, we need to confirm that your business has a physical presence and that your screens are visible to customers.
  
• What are the criteria apart from business legitimacy and screens?
  
  Apart from business legitimacy, which means your business has a physical presence like a shop or a car that receives regular customers, the screens must be visible to those customers. You can take a deep breath now; we don’t need an arm or a leg.
  
• What does ‘validity of screens’ mean?
  
  Validity of screens means that the screens are located in places where customers can see them, ensuring the ads are effectively displayed. This criterion is not only for us; we care about you and want your customers to see the beautiful ads we will be sending their way.
  
• My premise is generating $120 per week for 6 hours daily. Based on your metrics, is that a minimum or maximum?
  
  When it comes to money, I’m sure you have a pen and paper. That’s understandable. So, I will take this slowly. The base rate is $120 per month. This means $120 is the minimum your screen can earn for six hours a day, five days a week. The revenue can vary depending on your business location and the cost of living in your country. Your earnings are not capped, and why would we? We want you to earn as much as possible. The sky is the limit with Haards. 
  
• Why are we making it about hours instead of per ad watched?
  
  We currently base our revenue estimate on the hours of screen time. However, counting the hours is too easy, so we’ve decided to up the stakes and play a game called “How much attention can you pay?”
  
  In the fall of 2024, we will launch the Attention Sensor, which will capture the amount of attention your screen gets.
  
  The attention sensor will increase partners’ revenue and impact advertisers’ reports by tracking views, impressions, and engagements. If you intend to ask about analytics later, here’s your answer.
  
• What type of analytics can I access to understand audience behavior?
  
  I know what I said earlier about analytics, but remember, I am your sage, so I am open to answering as many questions as you have. Our analytics cover a range of metrics, including dwell time and engagement rates, providing a comprehensive understanding of audience behavior. From the reports on your Haards dashboard, you can determine which locations your ads had the most views, were most engaged with, and had the most conversions.
  
  Do you know how this will help your strategy? Suppose your engagement rates are higher at a particular location, like a hair salon or a taxi on a specific route. In that case, you can tell where your most interested audience is and optimize your ads for those locations.
  
• How do I get started with Haards?
  
  This has to be the most exciting question. To get started as a partner, sign up here and go through the verification process. You can display ads and earn revenue once your business and screens are validated. 
  
  For advertisers, sign up here. It’s easy and smooth, and you could be in front of thousands of people in no time.
  
• What kind of businesses can become Haards partners?
  
  Any reputable business with decent traffic and the ability to have a screen on the premises can become a Haards partner. This includes food trucks, taxis, buses, restaurants, gyms, barber shops, lounges, and more.
  
• What if my business doesn’t have a screen?
  
  If your business doesn't have a screen, that’s not a problem. Haards can provide one for you. Throughout your partnership with Haards, the screen cost will be paid with an agreed percentage of your monthly ad revenue. It’s a flexible way to ensure you don’t miss out on the opportunity to upgrade your business's ambiance and increase your revenue.
  
• How are the earnings calculated for each business?
  
  Earnings are primarily based on the duration of screenplays on your business premises. The base rate can vary by location due to cost-of-living differences. Future updates will also factor in the performance of each ad slot, using metrics like engagements, views, and impressions.
  
• What additional features will Haards introduce in the future?
  
  Haards will introduce an attention sensor that bases earnings on the attention your screen gets. Speaking of attention sensors, you are not paying attention. But I will make sure to repeat this only for you. This new feature, launching in the fall of 2024, will use location-based CPM rates to calculate payouts.
  
• What if I don't have an ad?
  
  Then you have come to the right place. We don’t just want to give your ads a home where they can convert; we also want to ensure that you have high-quality adverts that connect with your audience and draw them into the beauty of your brand. So, if you don’t have an ad, our team of experts will create high-converting ads for you.

 Conclusion

I'm sure we've been able to answer some of your burning questions. But we are just a click away if you have questions yet to be covered here.

Start advertising with Haards today!